As a small business owner, you know that one of the essential responsibilities you carry is to drive new sales. You may have a hired sales person, you might partner with a marketing expert, but in a small firm the owner is almost always a key sales driver as well.
The field of marketing has rapidly become one of the most complex disciplines facing small business owners. In the past, the options were limited and the choices relatively obvious.
Protecting your business and yourself from risk is one of the least understood facets of small business ownership. And yet, when you establish a small business, the potential sources of risk multiply dramatically and they need to be managed and mitigated.