Pricing goods and services is a point of severe tension for businesses. Too high and you fear turning buyers away. Too low and you make no profit. So you aim for “just right.” What is “just right?”
Business relationships are like all relationships: highly complex, emotionally fraught and deeply intertwined on many levels. If you are a co-owner owner or partner with other individual(s) in a small business, you might even feel that the complexities of your business relationships easily rivals those of marriage and family ones.